ICC Teams with Agency Ingram Micro for Rebranding Campaign
Alliance Aims to Align ICC Company Messaging with Long-Term Business Goals
NORTHBROOK, Illinois – June 8, 2016. International Computer Concepts (ICC), a leading systems integrator of enterprise-level computing solutions, today announced its relationship with Agency Ingram Micro (AIM), a marketing agency specializing in the IT industry. ICC has ambitious plans for future growth, and aligning its brand with that vision is a natural extension of ICC’s marketing goals. The rebranding project will encompass several months of work that will culminate in a comprehensive branding and messaging strategy for ICC, as well as a redesigned website by Q4 2016.
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ICC sought out the experience of Agency Ingram Micro because of AIM’s decades of IT channel experience and its comprehensive approach to brand development. “It’s been a pleasure working so far with Agency Ingram Micro,” noted Alex Leites, Head of Digital Marketing at ICC. “We are confident that AIM’s knowledgeable and methodical approach to brand development will propel the ICC brand.”
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Traditionally focused on the web hosting industry, ICC has been developing solutions for a variety of other vertical markets: computational finance, high-performance computing (HPC), and enterprise storage. Branding being crucial to effectively communicating ICC’s values and capabilities to its customers, ICC is excited about working with Agency Ingram Micro to build great messaging elevate the brand within key target markets.
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About Agency Ingram Micro (AIM)
At Agency Ingram Micro, our mission is simple—make it easier for you to sell IT solutions. It’s challenging to communicate your value in the IT channel, especially if you have to ramp up a new agency to help you do it. As Ingram Micro’s in-house agency for more than 20 years, we have a rich understanding of the channel—from manufacturers to solution providers to unique vertical markets—so we hit the ground running with the right combination of marketing services. When you work with AIM, there’s no painful learning curve—just more value. For more information on Agency Ingram Micro (AIM), visit www.agencyingrammicro.com.